Top 5 Ecommerce Design Tips

Posted by nolibs on Sep 29, 2011 | 0 dofollow comments

Top 5 Ecommerce Design Tips

Setting your Ecommerce store apart from the others isn’t always easy. With a sea of stores swarming around the web, how does one make there’s seem unique? Aside from providing a useful product, having good customer service, and having reasonable rates, there are few design to keep in mind going forward to make sure your store can stand apart from the crowd.

1. Design.  The great, or not so great thing about the internet is that people can go to another store very easily.  That is what they will do if your store is clumsy, ugly, cluttered, complicated or simply doesn’t work well.  Keep it clean, organized, functional and visually appealing.
2. Branding.  You want to be recognized without customers having to think about who you are.  The store name, logo and site design all contribute to this and should be in sync and relevant to what you sell.
3. Photos.  Customer decisions are based on what you say and what you show, so provide really great photos of your products.  Get a digital camera – a good point and shoot is fine – and spend time on setting up the shot.  Use lighting that shows up the detail and a backdrop of uniform white or dark blue to add a little professionalism.  Don’t force your customers to go elsewhere to get a good look at the product.
4. Seriously consider designing the site to work on mobile devices.  The trend has been to avoid using Flash in your design (as the iPad and iPhone do not work with Flash) but Apple are not the only manufacturer of mobile devices.  Online spending through mobile devices is increasing rapidly.
5. Make sure the site design is Google friendly, but do not overload the text with SEO. It is human customers that you are writing for, not search engine spiders, and Google is just as wary of overloaded SEO as shoppers are.

By keeping these 5 tips in mind as you build and design your ecommerce store, you can more easily make sure you don’t let it blend in with the others.

About the Author

Helen Fang is the marketing manager for Vendio.com. With a simple, easy-to-use interface, Vendio allows you to begin selling online in minutes with their free online store. As a leading provider of free shopping cart software, Vendio.com is your destination to learn how to sell online with ease.